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Research papers

The state of the art

This paper seeks to show what kind of marketing objectives promotions are able to achieve and how the researcher can help the marketer in defining promotional goals and measuring the results.

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Yves Castagnol
June 15, 1975
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Citation

Castagnol, Y. (1975a, June 15). The state of the art. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-state-of-the-art


Research papers

The marketing goals of the publisher

What are the marketing objectives of a large publishing house, and where are the problems? The activities of a publishing house are divided along classic lines into the major activities of advertising, editorial and distribution. In the field of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Hubert Burda
June 15, 1972
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Citation

Burda, H. (1972a, June 15). The marketing goals of the publisher. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-marketing-goals-of-the-publisher


Research papers

Formulating quantified objectives and evaluating progress without profit or sales data

This paper contains a critical examination of a market research programme designed to guide and assess the marketing activities of the International Wool Secretariat. The paper examines problems that arose when implementing this programme and...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: J. Jenkins, J. Kendall
June 15, 1969
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Citation

Jenkins and Kendall (1969a, June 15). Formulating quantified objectives and evaluating progress without profit or sales data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/formulating-quantified-objectives-and-evaluating-progress-without-profit-or-sales-data